Under Construction: New Home, New Look, Same Great YPS!

2021 is shaping up to be an exciting year for team YPS – ongoing pandemic aside of course – because we’ll be unveiling not only a new home but a shiny fresh image in the coming months and we can’t wait to share the results with you!

Welcome To Brighouse

You may remember that back in 2019 we announced our upcoming move to a new national distribution centre in Brighouse, West Yorkshire. Since then, we’ve been working hard behind the scenes to renovate, refit and repurpose our new home in order to make it perfect for our needs and the needs of our customers, so we hope you’ll love it as much as we do.

The premises is considerably larger than our old HQ in Dewsbury, which is just as well as we have grown a lot since we signed on the dotted line! It comprises an expansive warehouse of over 30,000sq feet in which to house our premium flexible wrapping films, as well as a sweeping showroom with mezzanine level to display our stunning range of wrapping machines. A large multi-level workshop has been built to hold our wide array of spare parts and will offer our engineering team ample space to complete technical projects and machine refurbs. A stylish office block completes the development, comprising of an executive board room, multiple spacious meeting rooms and airy open-plan reception and office area. It’s very conveniently and centrally located, right on the M62 corridor in the heart of West Yorkshire, just a mere half-mile from the exit at Junction 25.

Plus, in a change to original plans, we have also arranged to retain our existing premises in Dewsbury which we were due to vacate following the relocation. Since purchasing the Brighouse plot, we have grown so much that we now require additional storage space, a purpose for which Dewsbury is ideal. The key benefit of becoming a two-site operation is the capacity for greater stock holding which in turn allows us to support more of you, our customers, with faster deliveries. Because our sales have doubled in the last three years, this space for more stock is critical to allow us to fulfil more orders without extending our short lead times.

Right now we’re keeping up the pace on the building project because we are hoping to be fully operational at Brighouse from early March, so please stay tuned for the final details over the next few weeks. To toast our move, we are planning a celebratory ribbon-cutting event and open house (COVID restrictions permitting) to show our lovely customers around the place. We’re incredibly excited at the prospect of reconnecting with you all in person after a long year in lockdown and we couldn’t think of a better setting for it! Keep an eye on your inbox for your exclusive invite to the welcome tour.

A Facelift For The Future

It’s not just our pastures that are new. Our image is undergoing an overhaul too and we’ll be sharing the first glimpses of it as we launch the new HQ. YPS has a long heritage spanning more than four decades and our logo has been more or less in its current form for many years. The combination of our full name and acronym moniker, the black, white and red colour palette and geometric contours have served us well, of that there is no doubt. But growth has called time on our existing look and we want to reflect our continued development in our image by implementing some tweaks for the better. Our distinctive red is staying, but the shade will be muted a little and complemented with a tone that’s new to the mix. Our typeface will have a modern twist and our new iconography will tell a narrative that’s absent from the current roundel. We can’t wait for the big reveal – we hope you’ll like what we’ve created!

Some Things Never Change

Our address may be changing and so may our appearance, but we want you to know that you will still recognise YPS in the high levels of support and expertise that we always have delivered. Our customer-centric focus will never waver and your packaging will remain our priority. We’re working hard to make sure that this transitionary period is as slick as can be so there’s no impact to the supply of our goods and services. So when the time comes to save our new number and update your address books, you’ll be the first to know.

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