Many months in the making, the new site has involved our team putting on our biggest smiles for photo shoots, spending long hours writing fresh copy, learning about sitemaps, wireframes and backlinks, as well as making countless design decisions (before changing our minds again and making tweaks of said decisions!).
Howewer, all the hard work has been worth it because our fresh site now boasts brand new features and pages including ‘case studies’, ‘industries’, FAQ’s, a search facility, ‘news flashes’ and easy machine comparison charts. Content that already existed has been reimagined with streamlined, clearer information and a sleeker, more modern design. The whole site now also has a simpler navigation system and a user-friendly focus.
The launch of the new website rounds off a hugely successful year for YPS, coinciding with our 40th business anniversary, winning the covetable PPMA Apprentice of the Year award, a team triathlon for charity, the addition of a new bio-degradable shrink film to our product range and a record year of sales. Glyn Johnson, YPS MD commented; ‘Putting our new website live is a brilliant way to close what has been a hugely positive year for us. We have put our all into creating the perfect online platform for our customers, new and old, to stay in touch with us and find the information they need.’
Be sure to keep an eye on our improved website for regular company news updates, new testimonials, and industry case studies!