Yorkshire Packaging Clean Up At Mibelle!

It has been a triple installation of shrink wrapping machinery for us at the local Bradford based factory of Hallam Beauty, now known as Mibelle Ltd.

Mibelle Ltd are a prestigious contract manufacturer of own and private label cosmetic and hygiene products for many popular brands of shampoo, shower gel and so forth including Lee Stafford, Andrew Barton and NSpa.

When Mibelle instigated a full review of all their packaging in order to cut costs and improve packaging processes and speeds, but they did not want to sacrifice having a pack that was secure, presentable and capable of surviving the distribution cycle, and so for them shrink wrapping was the answer.

One added benefit of a shrink wrapped pack is that it also provided a shelf ready format which is now increasingly important.

The initial order was for one shrink wrapper with a new built in pack clamp and backup sensor allowing for trayless packs as well as trayed product for even greater flexibility.

So pleased were Mibelle with our equipment and their customers with the new style of packaging that the third line was signed off less than ten months after the first with almost 95% of their entire factory output now being shrink wrapped.

Max Costantini, Mibelle MD, commented ‘We had no hesitation in purchasing a second and third unit from YPS. They did everything they said they would with the equipment performing beyond our initial expectations and so we now have a situation where our packing costs have decreased and efficiencies far greater than before as well as happier customers!’

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