Alpha Feeds Can’t Get Beta Than YPS!

Alpha Feeds - Shrink Wrapping Case Study

Alpha Feeds are renowned in the pet food industry for supplying specialist, high quality nutrition feed to a number of different categories and have grown substantially over the last few years. Having been in business for over 100 years, Alpha Feeds have made extensive investment into product research and development and have acquired a new plant which needed new packaging machinery. Our semi automatic sleeve sealer and shrink tunnel was just what their Retford factory needed.

Traditionally, the majority of Alpha’s products were packed into outer cases which is not only expensive, but also takes up a lot of space to store the packaging and is labour intensive to erect and pack. Our sleeve wrapping alternative therefore offered them many benefits.

We had already supplied a related subsidiary company with a similar shrink wrapper the previous year and so we were the obvious choice for Alpha Feeds against the competition.

The model itself is a relatively standard piece of machinery within our range but ultimately the order was won on the equipment’s simplicity of controls compared to other units which were considered at the time.

Neil Locket, General Manager for the site commented ‘As we always do, we looked into the market at a number of companies and after a lot of extensive trials and tests we selected YPS. The shrink wrapper was easier to use than its rivals and we know that their backup and support is second to none’.