White Rabbit Pizza Co Adopt Plant-Based Packaging
We are thrilled to announce that rising pizza powerhouse The White Rabbit Pizza Co have adopted our B-NAT bio-based shrink film to package their stunning range of authentic Italian pizzas and stone-baked bases.
The White Rabbit specialise in creating delicious, vibrant and unique ‘alternative’ pizzas that everyone can enjoy. Spotting a gap in the market for chilled ‘free from’ pizzas back in 2017, the company have crafted an innovative signature collection that includes vegetarian, vegan, gluten free, soy free and dairy free creations. Since then, their tasty toppings and bangin’ bases have scored them numerous accolades, including the coveted ‘Great Taste’ and ‘PAPA’ awards, as well as deals with many major UK supermarkets and health food stores.
Whilst The White Rabbit bring pizza to the people, they do so with a conscience. Knowing that a shrink film layer avoids waste by keeping food fresher for longer, White Rabbit were searching for the most eco-friendly wrap possible. In June 2019 the company approached YPS and we recommended our B-NAT bio-sourced shrink film, a unique polyolefin comprised of more than 40% sugarcane ethylene. This renewable by-product of normal sugarcane production is ethically cultivated and fully recyclable, yet delivers impressive optics and high shrinkage to achieve a well protected and presented pizza. After successful film trials on The White Rabbit’s existing shrink wrapping lines, the company placed their first order for film in only a matter of months and it was successfully rolled out in stores on the 6th March this year.
The White Rabbit Pizza Co have been highly delighted with the performance and look of the bio-sourced film and have received lots of positive feedback from their customers. By switching to B-NAT from traditional polymer shrink films, their team have calculated that they will save roughly 18,700kg of CO2 emissions each year, which is equivalent to driving twice around the world.
Matteo Ferrari, co-founder at The White Rabbit Pizza Co said:
We’re always looking for ways to make our packaging more environmentally friendly. We use cardboard pizza discs instead of polystyrene and fully recyclable cardboard boxes, so the sugarcane plastic is totally in keeping with our ethos and mission to be greener. Yorkshire Packaging Systems carried out several expert trials to make sure B-NAT was perfect for our pizzas and always deliver our orders next day to keep us running smoothly. We are really pleased with the results and the service.
YPS director Jonny Braithwaite continues:
I have enjoyed working with The White Rabbit Pizza Co on this project to make their packaging more eco-friendly. They are a really creative brand underpinned by the genuine principles of honest good food, inclusivity and sustainability. I’m delighted we could deliver what they needed.
White Rabbit Pizza's benefits at a glance
longer shelf life
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